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The old adage (build it and they will come) used to be true 8 years ago, but since then the Internet has grown to be so large that the competition is ridiculous. The search engines change how they classify, categorize, rate and index websites several times a year.
When a search engine visits your website, it will attempt to figure out what each page is all about and how to classify, grade, rate and index each page. Once the search engine has your pages in it’s index, you are half way there. Now we need to help google to understand how IMPORTANT your website is. The chief way to do this is to have a lot of other (important) websites and directories pointing to your website with your keywords. The process of preparing the website and content for these visits is called SEO, Search engine optimization. SEO is a combination of technical techniques, content editing and link building.